Founder Execution Lab
A structured execution system for founders who want steady progress—without noise, hype, or constant meetings.
Founder Execution Lab is a monthly execution system for founders who are already building and want execution to become predictable, focused, and disciplined.
- This is not motivation.
- This is not mindset coaching.
- This is execution structure.
Who This Exists For
Founder Execution Lab is designed for founders who already have a real business in motion and want execution to stop feeling reactive.
This program is a strong fit if you:
- Have incorporated, received funding, or are actively selling or building
- Feel overloaded by priorities rather than short on ideas
- Want fewer decisions revisited and more work completed
- Prefer structure, clarity, and written commitments over meetings
What This Is
Founder Execution Lab provides a lightweight but disciplined execution container that includes:
- Clear weekly priorities
- Structured task lists tied to real outcomes
- Commitment tracking and verification
- Expert feedback when appropriate
The goal is simple:
help you focus on the right work, at the right time, with the resources you actually have.
How It Works
Each week, you receive a personalized execution plan based on:
- Your current business stage
- Your real time and capacity constraints
- The decisions or actions most likely to create forward motion now
Tasks are intentionally limited and scoped to fit into a realistic work week.
You execute.
Commitments are tracked.
Progress is verified.
Priorities are adjusted when needed.
Execution Modes
Founder Execution Lab is offered in three execution modes.
The underlying execution system is the same; the difference is the level of feedback, calls, and strategic input.
Starter
Plan
$179 / month
Guided Weekly Execution
Designed for founders who want structure and clarity without ongoing meetings or feedback loops.
Includes:
- 30-minute onboarding call to align goals, constraints, and execution standards
- Personalized weekly task list (3–5 focused actions)
- Monthly objective alignment
- Weekly asynchronous progress check-in
- Written guidance and clarifications
- Access to a private founder community
Best fit:
Solo founders and consultants who want consistent momentum and a clear execution baseline.
Pro
Most common choice
$349 / month
Execution with Expert Feedback
Designed for founders who want clear weekly priorities plus experienced input and shared execution perspective.
Includes:
- 30-minute onboarding call to establish priorities, constraints, and success criteria
- Personalized weekly task list (5–7 focused actions)
- Monthly objective and priority alignment
- Weekly progress tracking
- Written feedback on short business artifacts (e.g., outlines, plans, summaries)
- Strategic adjustment guidance when momentum slows
- One 60-minute group execution call per month
- Defined response windows
- Access to a private founder community
Best fit:
Founders validating offers, refining positioning, preparing for funding, or transitioning from planning to execution.
Advisor
Limited availability
$749 / month
Strategic Execution Partner
Designed for founders operating under external constraints where execution mistakes are costly.
This tier is most appropriate if you are navigating:
- Active funding or grant milestones
- Board, partner, or program expectations
- Higher-stakes strategic decisions
Includes everything in Pro, plus:
- 30-minute onboarding call focused on strategic context and execution risk
- One 60-minute private advisory call per month
- One 60-minute group execution call per month
- Higher-level task framing and prioritization
- Decision diagnostics (what to advance, pause, or drop)
- Funding-readiness or scale-readiness perspective
- Priority access within defined boundaries
Best fit:
Funded founders, experienced operators, or founders in incubators, accelerators, or complex environments.
Plan Comparison
Scope and Boundaries
Founder Execution Lab includes:
- Execution guidance
- Structured priorities
- Clear accountability
It does not include:
- Done-for-you services
- Proposal or application writing
- Unlimited access or urgent response
- Motivation or mindset coaching
This scope is intentional. It keeps execution focused, effective, and sustainable.
For Incubators, Accelerators, and Grant-Funded Programs
Founder Execution Lab can operate alongside incubators, accelerators, and funded programs as an independent execution layer.
It does not replace curriculum, mentorship, or program oversight. It provides weekly execution discipline between sessions.
Founders participate individually and remain responsible for their own execution.
Who This Works Best For
Founder Execution Lab is especially effective for:
- Technical founders
- Consultants transitioning to products
- Founders preparing for funding or scale
- Builders who value structure and independence
It is not designed for founders seeking motivation, therapy, or outsourced execution
Getting Started
- Select an execution mode
- Complete a short onboarding questionnaire
- Attend your 30-minute onboarding call
- Receive your first weekly execution plan
Execution begins immediately after onboarding.
Clear priorities.
Steady execution.
Measured progress.
Founder Execution Lab is execution guidance, not coaching and not traditional consulting.
You receive:
- Clear weekly priorities
- Structured task lists tied to outcomes
- Commitment tracking and verification
- Feedback and adjustment when appropriate
You do not receive:
- Open-ended coaching conversations
- Emotional support or mindset work
- Done-for-you consulting services
The emphasis is on doing the right work consistently, not on discussion.
Most founders spend 3–10 focused hours per week, depending on plan and business stage.
Tasks are intentionally scoped to:
- Fit into real schedules
- Avoid over-commitment
- Prioritize leverage over volume
If you consistently have no time to execute, this program will not be effective.
Yes, but all calls are intentional and bounded.
- All plans include a 30-minute onboarding call to align goals, constraints, and execution standards.
- Pro and Advisor include one 60-minute group execution call per month.
- Advisor includes one additional 60-minute private advisory call per month.
Starter and Pro are otherwise designed to be asynchronous by default to keep execution focused rather than meeting-driven.
No.
Founder Execution Lab does not include:
- Grant writing
- Proposal or application writing
- Submissions or documentation done on your behalf
You may receive guidance on what to prepare and how to approach it, but execution remains yours.
Artifact review (Pro and Advisor) is limited to short, focused materials, such as:
- One-page outlines
- Brief plans or summaries
- Positioning drafts
- Execution notes
This is not a document editing or rewriting service.
Weekly task lists are personalized based on:
- Your business stage
- Your stated objectives
- Your real constraints (time, energy, risk tolerance)
This is not a generic checklist.
It is also not an unlimited custom plan.
Weekly task lists are personalized based on:
- Your business stage
- Your stated objectives
- Your real constraints (time, energy, risk tolerance)
This is not a generic checklist.
It is also not an unlimited custom plan.
That is part of the process.
If progress stalls:
- Tasks are adjusted
- Scope is reduced
- Priorities are recalibrated
The goal is momentum, not perfection.
Repeated non-execution without communication may indicate the program is not a fit.
Founder Execution Lab works best once you have committed to building something, even if it is early.
If you are:
- Actively deciding between multiple ideas
- Not ready to execute consistently
- Looking primarily for exploration or validation conversations
You should delay enrollment until you are ready for execution.
If you are still in the decision phase, Break Out of Your Job Now is the appropriate starting point.
Yes. Subscriptions are month-to-month unless you choose an annual plan.
There are:
- No long-term contracts
- No pressure to continue if the fit is not right
Downgrades take effect at the next billing cycle.
No.
Response windows are defined and intentional.
Founder Execution Lab prioritizes clarity and sustainability, not urgency.
If you need:
- Same-day responses
- Emergency access
- Ongoing real-time collaboration
This will not be the right service.
Books and courses provide frameworks and education.
Founder Execution Lab provides:
- Weekly application
- Personal prioritization
- Commitment tracking for execution
Many founders use books or courses as entry points and join the Lab when they want structured follow-through.
A simple guideline:
- Starter → You want structure and weekly clarity
- Pro → You want feedback and shared execution perspective
- Advisor → You want strategic input and decision support
If unsure, Pro is the most common and appropriate starting point.
Founder Execution Lab is best suited for:
- Technical founders
- Consultants transitioning to products
- Founders preparing for funding or scale
- Builders who value structure and independence
It is not designed for founders seeking motivation, therapy, or outsourced execution.
You will:
- Select a plan
- Complete a short onboarding questionnaire
- Attend your 30-minute onboarding call
- Receive your first weekly execution plan
Execution begins immediately after onboarding.